marketing technology | innovation laboratory
marketing technology | innovation laboratory
Sure Shot is both a strategic marketing technology solutions firm, and an innovation lab. We are principled in the belief that to be truly successful we must make you truly successful, and to be truly creative in our own endeavors, that we must be passionate about your initiatives and solving your problems. For us, passion comes not from what drives revenue, but from solving problems. That’s where Sure Shot comes in.
We invest in our own innovations. We invest in our own product creations, which is what makes us a lab. To do so we need happy clients. We invest in happiness. That’s where you come in.
The people behind Sure Shot Labs are relevant industry veterans but also entrepreneurs, people who really get-it. We don’t kid ourselves. You’ve been in your shoes, we’ve been in ours. It’s not reasonable to say ‘we’ve been in your shoes.’ We haven’t. We’ve probably walked the same path. And if we have the skills, we can be passionate, which means we can make you happy.
Philosophically we align ourselves with ideas, frameworks, methodologies like open source, Creative Commons, Privacy by Design, and Permission Marketing. Those are the lenses through which we see the world and approach all our work. Want to know more about our philosophies? Check out our our Books We Love blog series. Sure Shot Labs is based in Boston, MA with our main offices in Central Square, the heart of Cambridge.
The intersection of information technologies and marketing has never been more, well, intersected. Maybe overlap is the right word. OK yeah, let’s go with overlap. Anyway, it’s a really big overlap. In 2013 the days of IT acquiring and managing the marketing technologies and assets are simply gone, at least in modern enterprises and organizations with the right people in place. Marketing is capable of acquiring and managing its own stuff and doing what it does best – putting it to work for the organization, creating measurable value. That transition can be a rough one. More importantly, is your marketing technology really working for you? Is it driving ROI in the right direction?
Do you know your audience? That’s the question we always start with. It’s the single most important question. Oftentimes what you think you know about your audience is wrong and demonstrably so. Knowing your audience, your buyers in many cases, and knowing what really makes them tick, is critical. It’s not unlike hosting a surf-and-turf dinner but inviting vegetarians. You do what you do best, what we do best is user interface and user experience design. From smart and informed information architectures, to experiences that engage and convert your audience, Sure Shot can measurably affect your online business, your E-commerce lead conversions, your donors or sustainers, your product experience, and ultimately the efficacy of your brand.
Billy Crystal’s SNL character Fernando was famous for saying, “It’s better to look good than to feel good.” When it comes to your digital experiences, let’s aim to do both. Let’s make you fabulous.
This one might make us sound smarter than we really are, but we’re kind of good at this too. Our team members are entrepreneurs. That’s actually a requirement for being a Partner in Sure Shot; real operating experience, someone’s who’s put some skin in the game, had to eat PB&Js while seeking funding, or had to work all-nighters to ship that killer app, or had to pitch their vision to a room of wealthy skeptics with little better to do. Our team members have been through the peaks and valleys of launching and running a business, of selling a business, of folding a business. So yeah, we’ve been there. We get it.
Let’s not belabor this point. This isn’t something we advertise. It’s just who we are. We can’t help it, blame our parents. It makes us happy because we’re adding meaningful and measurable value to the companies we advise.
This is where we have the most fun. Everything else Sure Shot does is a means to this, to investing in our own product innovation, development, and creative endeavors. At the end of the day we’re passionate entrepreneurs and we want to build and ship product. That’s what we do when we’re not working on your stuff. When the sun goes down and we’ve wrapped up client work, that’s when our creative juices really get going. That’s when we get back to our laboratory experiments. It’s when our girlfriends, boyfriends, spouses, kids, all would prefer we actually left them alone because we have that creative and driven look in our eyes. And sometimes we sleep. Sometimes we actually really dislike a lab project and we scrap it altogether; we break it and start over.
So there you have it…
Here at Sure Shot we’re really annoyed with corporate greed and the lack of common sense social responsibility out there. We’ll spare you the tangent but while we may not be the size of Apple® or any publicly listed company for that matter, we believe in doing the right thing by our fellow humans. So we give a little of what we take in. One of our favorites is Heifer International. And a goal we have is to become certified as a B Corporation. And if we have a client who is passionate about a specific cause, we try to contribute to it. In fact we guarantee it. ‘Nuff said.
Cambridge, MA 02141
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